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Business Desk
Customer Equity Solutions (CEQUITY), a new age data driven marketing services company, has launched India’s first on - demand Direct Marketing services platform – CEQUITY ACE. Cequity ACE is an easy to use plug & play platform that can accelerate the direct marketing capabilities of any organization. It is a simple drag & drop analytics application and campaign management solution.

Today, companies are acquiring a sea of customer data which needs to be sorted, segmented and analyzed at breakneck speed to gain insights and develop CRM campaigns. But traditional direct marketing agencies lack the proprietary tools & infrastructure to effectively manage large volumes of data, discover new customer segments and develop insights to use in a targeted marketing campaign.
Cequity ACE helps brand marketers in organizing their customer data, provides access to quick analytics & insights and delivers targeted DM campaigns across channels – telemarketing, SMS, email and other traditional DM media. It makes 1 - to - 1 marketing simple and easy & has all the modules that a savvy brand marketer is looking for.

Cequity ACE is really simple, effective & easy to use. Leads generated by above the line campaigns can be easily brought into the Cequity ACE platform. They can be analyzed by media, city, region etc. using Cequity ACE Analyzer. Then, these leads can be quickly moved into the Cequity ACE CAMPAIGNER for follow up campaigns. The number of campaigns can be scaled up by over 50% every month.

Retaining and growing customers can be done in a jiffy with advanced query speeds up to 25 million records per second & sorting speeds at 10 million records per second. Cequity ACE is the best in class customer management platform of its kind. The marketers can now quickly identify their best customers and initiate Direct Marketing actions on them. Also, with scoring speeds of 15 million records per second, imagine the power it can add to a telecom, retail or a financial services company’s ability to quickly segment its customers and cluster them into buckets for campaigns. With tighter marketing budgets, Cequity ACE ensures that every penny is spent on right customer with right offer.

In today's tough environment, Cequity ACE comes as a boon to brand marketers. Cequity ACE is made available as a service and therefore does not have any capex costs associated with it.

S.Swaminathan, Co-founder and CEO, Cequity (Customer Equity Solutions) explains, “This service comes wrapped around with technology, strategy & creative service - all bundled in a simple subscription fee-based engagement model. Also, it takes away the hassles of installation, maintenance and operations. In this alternative pricing model, a company merely pays the subscription fee and gets the benefits of a world class team, analytics application and campaign management platform. This makes Cequity ACE a truly recession proof direct marketing tool.”
CEQUITY is a part of Rs. 650 crore Hansa Group, which has over 4 decades of experience in Marketing Communications services and has interests in companies like RK Swamy BBDO, Hansa Research, Hansa Medcell & Media Direction. With offices in both India & US, CEQUITY has already started offering services to national as well as international clients.